VUCA: It's not as new (or as scary) as it sounds
Have you heard about VUCA ? If you're not a business guru, you may have missed this management acronym. It stands for volatility, uncertainty, complexity and ambiguity. It's a slightly terrifying description of what is really business-as-usual in a world of change and interaction. Management theorists might think VUCA is new, but here's how the 19th century poet John Keats described the quality that made writers great: 'At once it struck me, what quality went to form a Man of Achievement, especially in literature, and which Shakespeare possessed so enormously- I mean Negative Capability, that is when man is capable of being in uncertainties. Mysteries, doubts, without any irritable reaching after fact and reason.' VUCA has been with man a long, long time, and the best of our thinkers have found ways to embrace it. If it's still too complicated for you: consider this picture. Is it health food? (No). Is it healthy food (Possibly). In one category or f...