Is tasting the best way to make a choice?
I really enjoy sitting down with a flight of beverages and doing a tasting. It doesn’t matter to me if I’m tasting wine or beer or scotch. I love the activity of responding and balancing choices and noticing how what comes before or after changes my perception of a particular sip. But knowing what I know from both research and personal experience, I am cautious about generalizing my evaluation based on just a small sample. Once we needed to buy new chairs for the boardroom at our office. We put a line of about ten different chairs out and people sat in each one in turn and voted on their favourites. We bought the favourites and discovered that sitting in a chair for just a few minutes is very different than sitting in the same chair for several hours. We tested, but we didn’t get a reliable result. When I was in grade 1, I took some tests as a demo for teachers who had to learn to administer them. They asked me what I would like to do while the rest of the class took the t...