Use colour to trigger emotional connection
Well hello, springtime! Imagine this picture in black and white. It's a collection of bushes in full leaf against some trees with a house in the background. That doesn't offer much of a story. It doesn't call out to you to connect. But in full colour, you know that this is the kind of spring day that makes people smile as they pass you on the sidewalk or the trail. In colour, this picture invites you to stand next to me and marvel with me at the blue of the sky and the exuberant yellow of the forsythia. In colour, you know that this is a picture of promise and potential. When you're communicating, you're probably tempted to either avoid the colour (and tell your stories in black and white, just the facts) or to avoid the story (just describe life as it is). The problem with this is that understanding takes an effort and if you want other people to make that effort, you have to give them something that promises the effort will be worth it. Just the facts, t...