Write stories
Every piece of writing - from a brief email to a volume-long business report- can tell a story. Stories are easy to remember and easy to talk about. They are a natural way of combining diverse information into meaningful patterns, and they create both interest and understanding. Stories work - they work in creative writing and they work (possibly even harder) in other kinds of writing. How can you turn an email or memo into a story? Think about it. If you were telling a story about your subject, whose story would it be? Would you be the main character or would the main character be a team, a product, or a place? How is the main character related to your reader? Your job in the rest of the story is to lay out what is expected - the friends who will help, the obstacles that will be encountered, the conflicts that might engage. It's also to add something unexpected - the thing that happens that turns it into a story. Sometimes something disappears - like support. Sometimes something a...