What should I write: copy or stories?
Are you on Twitter? I am and I am enjoying it for the moment. But, although I follow lots of social media experts, I have not been luring scores of people to my website. That would take a level of intention and attention I have not yet decided to commit to Twitter. I'm not ready for a long-term committed relationship. I am not even sure we're at the dating stage. I am still flirting with Twitter. The same issues come up when I consider the difference between the advice I read on writing copy and the advice I read about how to tell a story. I am sure that there are differences between effective copy and copy that gets fewer positive results. And yet. And yet. I am a conversationalist. I love long talks and I love writing that makes me feel like I am in long talk with an interesting person. Not always a close friend. . . just the kind of friendly mind that it's possible to spend time enjoying. I don't want a copy of an interesting mind - I want the real thing. ...