Use your common senses to communicate more clearly
What's the difference between a concept and a formula? Between a strategy and a blueprint? Between a hypothetical and an example? In each of these pairs, the first one is impossible for most people to imagine. They know what the word means, but it is not attached to any sensory representation. The second one is equally "business-like," but it's something a reader or listener could imagine using their senses. They could see or hear or feel something that would tell them more than the word itself about what you wanted to communicate. © Can Stock Photo / Konstanttin Artists regularly turn concepts into images. Good speakers and writers do the same thing: they evoke the senses so that people have something easier to observe and remember than abstractions are. This doesn't mean being choosing more descriptive words: it means imagining what you want to communicate as something you can see, hear and feel and then stripping your language down to match what you ar...