Don't make your case: tell your story instead

What if these were the most powerful words in the world:
"Let me tell you a story."

These are the most powerful words in the world. When we put a message into the form of a story, we make it tangible, emotional, and shared. Arguments divide: stories connect.

All stories are optimistic. When we tell war stories, we show that we have learned and that it is possible to survive struggles and move forward. Stories build resilience in difficult times and offer patterns of success when times are good.

Our stories have meaning that shifts a little as we tell them to different people. Stories are not patterns set in stone: they are a dynamic representation of a link between teller and listener. What the story means is what the listener thinks it means. The strategies, goals, and beliefs conveyed through stories are actively owned and actively shared.

Stories allow us to express conflict (within the story) without engaging in conflict (with our listeners). They allow us to build patterns of behaviour and belief that move us forward and ensure that we have company when we get where we are going.

Stories really do change the world.

Think about it. Visit my storytelling page at www.squidoo.com/changeyourstory.

Comments

Post a Comment

Popular posts from this blog

"Yes" sets for building agreement and manipulation

I recently watched a video of a solution-focus therapist working with a client. The clip began with a number of questions and statements with which the client would agree.  In hypnosis and sales, it's known as a "yes set." If you're not familiar with the concept, it works roughly like Simon Says.  In that game, you get into a pattern of doing what "Simon says" so that you eventually do what the leader says even when s/he does not insert the magic words "Simon says." In the "yes set," you get used to saying yes until such a strong pattern of agreement exists that you agree with statements or instructions you might not otherwise give your agreement. The more times in a row you have said "yes," the greater the probability that you will say "yes" to the next statement. Yes sets can be seen in two ways. The first is that you are offering someone evidence that you are observing and accepting their experience. When every
Read more

The hypnotic contract

Under what conditions would you allow someone else to tell you what to think?   If you have watched a stage hypnotist, you have seen what looks like one person exercising remarkable control over the thoughts and actions of another. It is fascinating, in part, because we have all seen it happen in real life. Suddenly someone we know seems to be relying on someone else to do the thinking.  Even if the influence is good, it is a little frightening. The secret is that there are no magic words.  In order to lead someone into hypnosis, that person has to be willing to go there. Often the people you see on stage are more than willing. For whatever reasons, they are enthusiastic about giving up self control and allowing someone else to take charge. They know that there are limits to what can happen on stage and they are only agreeing to give up control within those limits. What you see in hypnosis is an agreement between two people. Like all agreements between human beings, it stretches as far
Read more

The fine line between observations, suggestions and commands

I have been watching Tony Robbins this week in the documentary called " I Am Not Your Guru ." You can read a nicely ambivalent review in the Financial Times here.   I think the ambivalence is built into the process, which might be surprising given the loud celebration that characterizes the Date with Destiny in the film. For those of us whose work has evolved from NLP, there are lessons to be learned from modelling the most famous and successful practitioner of NLP (Robbins has far surpassed all the founders by all measures of success). Because he does so much so well, Robbins lets us see how fine the line is between observing and suggesting. Let me explain. Robbins frames his "interventions" both with the exercises and performances we do not see in the film and with his invitations. The film opens with an intervention with a young man who says he is suicidal; it is only later that we see Robbins say he is looking for someone who is suicidal to work with. Since
Read more