How to simplify your communication without dumbing it down
I read a post today (I think it was from Fast Company but I can't find the link) that said to write email that will be read, keep it short and to the point. No explanations, no niceties. Just give the reader one reason to keep reading and another to respond. At the same time, I have been experimenting with images for social media. I looked at all the quotations floating across my feeds, and decided to make some of my own with words taken from the book I will be releasing this spring (still hoping that spring is actually on the way). Here's a sample: I think the concept comes from an Aesop's fable. While it didn't occur to me when I wrote it (and it didn't occur to my editor), there is a fable about a fox and some grapes that are just out of reach. I just checked, and that fox walked away. The grapes must have been a little too far out of reach to keep him engaged. The idea of reaching for an apple has history (you remember Eve and the serpent?). The idea t...